ABOUT Initiative

  • Initiative

    Initiative believes in four basic principles when solving our clients’ business challenges: fast, brave, decisive and simple. Fast and responsive to the changing world of business. Brave in tackling serious issues. Decisive with insights, opinions and recommendations and committed to making marketing complexity simple. This approach is conveyed by Initiative's talented team, industry leading tools, processes and behaviors. Initiative employs more than 2500 creative and dynamic colleagues in 94 offices in 73 countries managing approximately $14 billion in billings annually.

    Global Headquarters

    42-47 St John’s Square
    London, EC1M 4EA, UK

    P: +44 (0) 2076 637000

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    IPG Mediabrands Family