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There is so much more to social discounts than daily deals like Groupon and Living Social, and they don’t have to be risky, expensive or complicated. All it takes is a little bit of thinking about what you want to achieve with your discount and some creativity. Here are a few reasons and creative tactics for offering social discounts:

Yesterday's news was definitely a shock to the social media community. Instagram, a company with a baker's dozen employees known for their scrappy nature, announced they will be acquired by social networking juggernaut Facebook.

Every good blog post should start off with a joke- I learned that in my Blogging 101 class at Internet University.  Here comes a math joke!

Person 1: What's the integral of 1/cabin with respect to cabin?

Person 2: A log cabin.

Person 1: No, a houseboat; you forgot to add the C!

I didn’t feel like writing an introduction for this, so I’m going to let THE NUMBERS DO THE TALKING!

Once upon a time, Ashton Kutcher was the unofficial celebrity face of Twitter, challenging CNN to a race to one million fans. Years later, Justin Timberlake is heralded as the potential savior of MySpace. Social media and celebrities have long had a symbiotic relationship, and lucky fans have been benefiting ever since.

There's no doubt that SXSW is one of the largest, most interesting places to head when you're looking for the "next" whatever it is you're looking for in the Interactive space.

As part of our ongoing global social series, this week we’re bringing you a look back at some of the top news stories about regional social networks during the two months of the year. Headlines this period cover new social apps, reactions to Chinese digital ID requirements, a shakeup in top social networks in Brazil and some big changes to how social data is being indexed.

It's early March and you know what that means... South by Southwest! This year, the team is incredibly excited to head to Austin and meet with clients, partners, and colleagues in the space to learn, talk about, and experience some of the very best the digital realm has to offer.

At the first Facebook Marketing Conference (fMC) in New York, the social network formally announced Timeline for Brand Pages and released details around a series of new advertising units. In this blog post we’ll outline what the changes are, why they matter and what you’ll want to do in response.

When evaluating the social media landscape, you can’t overlook social gaming and its impact on the ways users spend their time on social networks.

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